Product Owner E-commerce

‘Cycling moves the world forward’

Is digital your first language and are you looking for a step-up in your career? Accell Group offers a unique position as Product Owner of our newly developed (JAM-stack) e-commerce platform, which will cover Accell’s 8 leading bike brands across Europe. Are you up for a cutting-edge project that involves managing stakeholders across countries, providing compelling and unique brand experiences for each of our brands, and striking the optimal balance between scalability and local relevance. You will be part of the Digital team (location Amsterdam) and work closely with our other product owners (CRM, B2B etc), together driving the roadmap and development of our commercial digital eco-system.

The goal of our venture is to serve all bike enthusiasts around the world even better by providing 8 branded webshops, each dedicated to one of our leading brands, which are managed through one e-commerce platform. Not only do we want to excite consumers with engaging brand content and experiences, but we also offer a full-fledged e-commerce environment with multiple omnichannel shopping journeys. To help us continue and accelerate this journey, we are looking for experienced e-commerce specialists to join forces and take a front row seat in the founding team.

Are you up for this ambitious challenge? We will give you a lot of autonomy to shape this new digital environment in a driven and high-paced setting with our promise that there will never be a dull moment. All this to serve our bike-loving customers and create the ultimate shopping experience!

Your challenge

You will be at the forefront to drive development of this global e-commerce and brand experience platform. You are the "gateway" between business owners and development, bringing their wishes and ideas together across geographies and brands while safeguarding the realization of effective best-in-class functionalities. You take ownership and translate our insights, results and the wishes of various stakeholders into epics, features (as part of our Accell project/product portfolio) and executable user stories, which you prioritize in a structured product backlog. You have an eye for the underlying processes of the brand webshops and understand the impact of your decisions on the organization as a whole.

Your focus

  • Gather and analyze user data, customer feedback and other (data) sources
  • Gain insights from best practices and competitors
  • Initiate quantitative and qualitative testing with the UX specialists in your squad.
  • Engage with various stakeholders from the Regional/brand organisations, Accell IT and Accell group.
  • Work closely with other PO’s to align priorities, dependencies and use of shared resources/services.
  • Own the (Azure DevOps) development board (incl. priority setting, refinement, planning and acceptance)
  • Ensure communication across business functions on progress and priorities
  • Act as the subject matter expert within Accell Group
  • Initiate improvements in way-of-working, digital savviness and data driven decision making
  • Keep track of required time and costs, driving velocity and efficiency of delivery

What you bring to the table  

  • A deep interest in digital and technology
  • Data driven and strong (statistical) analytics skills
  • Ability to convert complex data insights into easily understood user stories
  • Creative problem solving skills
  • Solid knowledge of Google Analytics and other analytics tools
  • Knowledge and experience with headless e-commerce platforms and microservice architecture (incl. Storyblog CMS and Salesforce CRM)
  • Demonstrated successful product delivery based on Agile methodologies
  • A minimum of 5 years relevant experience in an international e-commerce environment
  • A Bachelor’s or Master’s degree preferably in Science, Engineering or IT combined with ‘Scrum Product Owner’ certification;
  • Fluent English language skills and preferably German, French or Dutch
  • Excellent stakeholder management skills within an international setting
  • A commercial mindset with a pragmatic approach and focus on business value
  • Nice to have: a passion for bikes!

Our offer to you

  • A solid benefits package based on experience to be able to live a happy life
  • An open, highly informal, international working environment with a strong start-up vibe
  • A fully equipped office in Amsterdam, and the option to work from home on a regular basis
  • The opportunity to make an impact and co-shape biking e-commerce
  • A new and exciting cycle in your career working on leading global bicycle brands
  • 28 days of vacation annually
  • Company pension plan
  • …and just a whole lot of fun and celebrating successes together!

And for our bike lovers

Do you like to shred trails in the forest, or do you like to crank-out as many watts as possible on the road, then you are certainly not alone (and of course you can score (or lease) a nice new bike and order parts for your own weapon of choice at a discount)


Industrieweg 4
8444 AR Heerenveen
The Netherlands

Accell GROUP

Overschiestraat 65
1062 XD Amsterdam
The Netherlands

Accell GROUP

Wilmersdorf 37
7300 AA Apeldoorn
The Netherlands