Business Analyst

Do you know how to translate customer needs into concrete solutions? Would you like to improve D2C and B2B eCommerce processes? Then this challenge might be for you! We want to improve our digital journey by setting up an integrated digital commerce ecosystem for the entire Accell Group. Whether it concerns bikes or parts: business processes are essential in the digital journey for our dealers and customers. Due to the versatility of brands, products and customers structure and harmonization of business processes in our Accell companies is becoming increasingly important. Topics such as product data management, delivery and return flows, stock and availability are Key drivers for our eCommerce success. Do you have experience in business processes and high-performant ecommerce environment? Then we are looking for you!

Your Challenge

As a Business Analyst, you work in highly collaborative mode with the product teams and Accell Regions to capture and document business requirements, define business processes and functional designs in areas of eCommerce initiatives (including CRM and PIM). You understand that product and customer data are vital in the customers journey and therefore the role is focused on integrated data process in multiple customer journeys

Your Job

You will be working together with the Product Owners and Architects on the day-to-day performance of the platforms as well as the development of new features. You can identify business needs and translate these into smart solutions. You will support in having bugs identified and fixed, gathering, and documenting requirements and implementing and testing new features, anything from product data management flows to enhanced return opportunities for customers

  • You collaborate regularly with business stakeholders, including merchandising, marketing, ecommerce, and other cross-functional teams to improve our ecommerce processes.
  • You analyze, standardize and identify gaps in processes. Coordinate activities to address issues with stakeholders across the organization.
  • You will align with both external parties to ensure business continuity and identify bottlenecks/business opportunities
  • You act as an advisor and propose alternatives that provide more or similar business value to less costs.
  • Identify and report opportunities to gain efficiencies, automate, and improve data quality.

Your background

  • Passion for new technologies and up to date with eCommerce trends and best practices
  • Experience with analyzing business requirements and converting them into functional technical requirements and process flows
  • Have worked in an Agile development environment and with a product backlog
  • Knowledge of one or more domains within an E-Commerce environment, such as Order Management, CRM, PIM, Payment, Fulfillment
  • Knowledge of key eCommerce Flow for Order & Delivery, Product Data, Customer Data, Customer Service
  • Web Applications in the context of Microservice and Headless Architecture 
  • Excellent English verbal and written communication skills
  • You are resident in the Netherland

Nice to have knowledge and experience within:

  • Advanced eCommerce solutions (Headless Platforms)
  • Data-driven Product Management
  • Professional experience in the business-to-business (B2B) and business-to-consumer (B2C) online retail
  • Providing system demonstrations and training to client business users.

Our offer to you

  • A solid benefits package based on experience to be able to live a happy life
  • An open, highly informal, international working environment with a strong start-up vibe
  • A fully equipped office in Heerenveen or Amsterdam, and the option to work from home on a regular basis
  • The opportunity to make an impact and co-shape biking e-commerce
  • A new and exciting cycle in your career working on leading global bicycle brands
  • 28 days of vacation annually
  • Company pension plan
  • …and just a whole lot of fun and celebrating successes together!

And for our bike lovers

Do you like to shred trails in the forest, or do you like to crank-out as many watts as possible on the road, then you are certainly not alone (and of course you can score (or lease) a nice new bike and order parts for your own weapon of choice at a discount). 

Please click the 'Apply Now' button if your interested. For further information you can contact the Hiring Manager Peter te Velde ( or HR Suzanne Hendriks (  

Our organisation

Accell Group operates internationally in the middle and upper segments of the market for bicycles, bicycle parts and accessories. The company has a leading market position in the Netherlands and several other countries. In Europe, Accell Group is the market leader in bicycles in terms of turnover. Accell Group's best-known brands are Batavus, Sparta, Koga, Ghost, Haibike, Lapierre en Van Nicholas.

Accell IT B.V. provides a complete range of IT services to Accell Group N.V. and its operating companies in the Netherlands and abroad. By complete, we mean that we pay attention to every business process in which IT plays or can play a role. Accell IT is highly centralised in terms of both policy and execution. The services are developed and delivered from Heerenveen and Amsterdam.

The aim is to support the quality and innovation that Accell strives for in its product portfolio with similar products, services and service. Accell's IT policy is aimed at creating a professional, pleasant and open corporate culture in which every employee is encouraged and given the space to develop. Atmosphere and collegiality are the basic conditions for good cooperation within teams and between teams. These 'values' are excellent and we are proud of our very low staff turnover.



Industrieweg 4
8444 AR Heerenveen
The Netherlands

Accell GROUP

Overschiestraat 65
1062 XD Amsterdam
The Netherlands

Accell GROUP

Wilmersdorf 37
7300 AA Apeldoorn
The Netherlands