Regional Sales Lead P&A
At Accell, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in:
Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through.
One Team: We value transparent feedback, respect everyone’s input, and celebrate success together.
Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile.
Location: Sennfeld, Germany
Work model: On-site or Hybrid work possible depending on your location
Employment type: Full-time
Languages: Fluent in German and English required
Do you thrive in a commercially driven environment where leadership, execution, and strong customer relationships drive success?
We are looking for an experienced Regional Sales Lead P&A to take ownership of regional commercial performance and lead the regional sales organization.
What’s the job all about?
As Regional Sales Lead P&A, you are responsible for delivering regional sales and margin targets across the Parts & Accessories (P&A) portfolio. You will translate Business Unit strategies into actionable regional commercial plans and ensure consistent execution through clear KPIs and performance monitoring.
This role connects regional market execution with the P&A Business Unit strategy by bringing market insights and customer needs back into the organization. You will lead the regional sales team, build strong partnerships with dealers and key accounts, and ensure effective commercial activation across the region.
The position reports to the Regional Sales VP and has managerial responsibility for the regional P&A sales team.
What will your day-to-day responsibilities involve?
Regional Commercial Performance
Own regional P&A sales and margin performance, ensuring delivery of topline and bottom-line targets.
Develop regional business plans that translate Business Unit priorities such as portfolio focus, XLC development, and activation frameworks into clear regional actions.
Define and manage local trade terms and promotional conditions in line with Business Unit guidance and financial targets.
Performance Management & KPI Steering
Monitor execution against regional business plans by defining clear KPIs and tracking progress.
Identify performance gaps and drive corrective actions to secure target achievement.
Ensure consistent execution of sales fundamentals and regional commercial priorities.
Team Leadership
Lead and motivate the regional P&A sales team, providing direction, priorities, and performance expectations.
Support capability development and promote a performance-driven culture across the team.
Customer & Dealer Management
Build and maintain strong relationships with key dealers and key accounts across the region.
Drive joint business planning and long-term commercial partnerships with strategic customers.
Optimize dealer engagement and strengthen market presence across key retail channels.
Forecasting & Commercial Planning
Co-own regional sales forecasting at brand and portfolio level.
Collaborate closely with Finance and Demand Planning to ensure forecast accuracy and alignment with promotions, trade terms, and activation plans.
Sales Optimization & Market Activation
Optimize sales routing and coverage models based on dealer potential and commercial priorities.
Ensure strong in-store activation of portfolio priorities, XLC products, promotions, and visibility standards.
Monitor market developments and competitor activity and translate insights into commercial actions.
Key Performance Indicators (KPIs)
Net sales and gross margin delivery
Sales fundamentals execution aligned with the sales fundamentals framework
Regional forecast accuracy at brand and portfolio level
XLC sell-out growth and portfolio mix development
Promotional ROI and trade spend effectiveness
Dealer satisfaction / Net Promoter Score (NPS)
Who are we looking for?
Bachelor’s or Master’s degree in Business, Marketing, or a related field.
10+ years of experience in sales or commercial roles, preferably in proximity trade, sports, or consumer durables industries.
Strong experience within the German market, with exposure to Central European markets and Italy.
Proven experience managing regional sales teams and key account relationships.
Strong understanding of trade terms, promotions, and dealer economics.
Experience using CRM systems, sales performance tracking tools, and forecasting processes.
Strong analytical and commercial skills to translate data insights into actionable plans.
Experience working within matrix organizations, balancing regional and Business Unit priorities.
Fluent German and English language skills.
What will be the benefits if you join us?
30 days of vacation per year
Flexible working hours
Remote work option
Company pension scheme (bAV) and capital-forming benefits (VWL)
JobRad company bike program with an annual contribution of €100
Employee discounts on bicycles and parts (regional & national programs)
Gym subsidy
Fresh fruit once per week
Coffee and water in the office
Collegial working atmosphere with an informal “du” culture
Dogs allowed in the office
Ready to roll?
If you’re up for the challenge, Apply today!
About Us
Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories.
At Accell Group, we believe in creating innovative solutions to meet the ever-evolving needs of our valued customers. As a leading player in the e-bikes and the second-largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do.
We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 3,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide.
At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.