Category Manager Haibike (w/m/d)

At Accell, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in:

Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through.

One Team: We value transparent feedback, respect everyone’s input, and celebrate success together.

Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. 

Location: Schweinfurt area, Germany
Work model: Hybrid, with a minimum of 1 day per week in the office
Employment type: Full-time, permanent
Languages: Fluency in English and German is required

Are you a commercially minded strategist with a passion for cycling and innovation?

At Accell Group, we’re not just building bikes — we’re creating experiences that move the world forward. Our mission is to craft the joy of cycling. Our ambition is riding together to win.

We’re looking for a strategic and structured Category Manager to help shape the future of Haibike, one of Accell’s most renowned brands. In this high-impact role, you will take ownership of the product and innovation roadmap, translating consumer needs, market insights, and commercial opportunities into a strong and future-focused portfolio.

What’s the job all about?

As Category Manager for Haibike, you’ll be at the heart of our innovation and commercial planning process. You’ll play a key role in developing the long-term roadmap, optimizing the category offering, and collaborating with cross-functional teams to ensure successful global go-to-market execution.

What will your day-to-day responsibilities involve?

You’ll combine strategic thinking with operational execution, including the following tasks:

• Develop and maintain the annual model planning, including off-cycle or demand-driven product introductions
• Represent the brand’s product line-up and new product introductions (NPIs); act as the go-to person for internal stakeholders and create supporting materials as needed
• Define innovation priorities in collaboration with the Brand Manager; manage the product and innovation roadmap
• Brief product teams and support the development of new product concepts aligned with brand and market needs
• Provide the Brand Team with proposals to improve the current offering, develop product and consumer pricing strategies, reduce complexity, and support innovation
• Act as gatekeeper and owner of the innovation process; maintain timelines, manage deliverables, and align internal stakeholders
• Work closely with Strategy & Operations to make decisions based on consumer insights, retail performance, sales data, and market feedback
• Coordinate with cross-functional teams to align product strategies with marketing, sales, and operational plans

Who are we looking for?

We’re looking for a commercially savvy and collaborative team player who thrives in a fast-paced, international environment. You likely bring:

• A Bachelor’s degree in Marketing, Business, Industrial Design, or a related field.
• A few years of experience in a product or category management role, ideally in the bike or e-bike industry.
• Strong affinity with cycling and a good understanding of technical and product developments, pricing, and innovation processes.
• Candidates from broader consumer goods industries with a strong passion for cycling are also encouraged to apply.
• A structured, process-oriented mindset with strong analytical and anticipatory skills.
• The ability to manage multiple projects, priorities, and timelines with confidence.
• Fluency in English and German.
• Willingness to travel across Europe as part of the role.

What you can expect from us

We offer a full-time permanent role in an international environment, with hybrid working and the opportunity to contribute to one of Accell’s most iconic brands. Further details on local benefits will be shared during the recruitment process.

About Accell Group and Haibike

Accell Group is a leading European bicycle company, home to well-known bike brands and a strong bicycle parts and accessories business. With approximately 3,000 employees across 18 countries, we serve customers in more than 80 countries worldwide.

Haibike is one of Accell’s most renowned brands, known for pushing the boundaries of ePerformance and shaping the future of sporty, high-quality eBikes. As Category Manager, you will play a key role in further developing this iconic brand’s product and innovation roadmap.

At Accell, our culture is built on:

• Taking Ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through.

• One Team: We value transparent feedback, respect everyone’s input, and celebrate success together.

• Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile.

At Accell Group, we are driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported.

Ready to roll?

If you’re up for the challenge, Apply today!

About Us

Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories.

At Accell Group, we believe in creating innovative solutions to meet the ever-evolving needs of our valued customers. As a leading player in the e-bikes and the second-largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do.

We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 3,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide.

At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.