CRM Campaign Manager

About the role

As the CRM Campaign Manager at Accell Group, you'll oversee and orchestrate multiple campaign sends across D2C and B2B, aiming to elevate customer engagement and loyalty in the long run and commercial KPIs in the short-run. This role demands a proactive and entrepreneurial mindset, where you'll have the autonomy to shape and execute strategies that directly impact our CRM success. Your tasks and responsibilities;

  • Campaign Strategy: Develop and execute comprehensive CRM campaign strategies aligned with business objectives, leveraging customer data and insights to drive personalized and impactful communications;
  • Content Creation: Collaborate with marketing and creative teams to develop compelling content and messaging for CRM campaigns, ensuring alignment with brand guidelines, the marketing & trading calendars and customer preferences;
  • Segmentation & Targeting: Utilize segmentation techniques to tailor campaigns for specific customer segments, optimizing relevance and effectiveness;
  • End-to-End campaign management: Manage email marketing campaigns, and in the future more CRM channels, including campaign setup, deployment, and performance tracking as well as ongoing optimization;
  • Testing roadmap: Own the testing agenda and ensure learnings are documented and implemented in an agile manner;
  • CRM System experience (preferably Salesforce): Ensure that Salesforce features and innovation are used to amplify performance. We will invest in getting the CRM Campaign Manager up to speed in Salesforce;
  • Performance Analysis: Monitor campaign performance metrics and KPIs, analyzing results to derive actionable insights and optimize future campaigns for maximum impact and ROI;
  • Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to align CRM strategies with broader organizational goals and initiatives.

Your stakeholders

  • The Digital Marketing Team: you will be part of the digital marketing team and work closely together with the other channel specialists on cross-channel initiatives;
  • The Branding Team: you will closely collaborate with the branding team in order to ensure the brand comes to live in all CRM communication;
  • The B2B Marketing Team: You will work together wit the B2B Team in order to craft the communication plan for our dealers;
  • The Salesforce Team: the Salesforce team will enable you with the right technological set-up to make the campaigns a success.

We believe Cycling moves the world forward!
Accell Group focuses on developing, producing, and marketing bicycles, parts and accessories in the middle and upper segment of the market. Cycling incredibly popular and the e-bike is rapidly conquering the world. Accell is growing and there is room to develop, so we want to invest even more in our people. Accell is market leader in Europe with well-known brands such as Batavus, KOGA, Sparta, Haibike, Winora, Raleigh, lapierre, Ghost and Van Nicholas. XLC is our brand for bicycle parts and accessories.
We believe that people have the power to change the world. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of knowhow and craftmanship.

What do you bring

  • Bachelor’s or master’s degree in marketing, Business or related field;
  • Proven experience (4 years) in email marketing, preferably in a similar industry or role;
  • Knowledge of Salesforce Marketing Cloud;
  • Highly analytical and number savvy, with in-depth experience using Salesforce, GA4, A/B testing tools and other technologies to drive actionable insights;
  • Excellent problem-solving skills and ability to troubleshoot technical issues independently or collaboratively;
  • Effective communication and project management skills, with the ability to work cross-functionally and coordinate dependencies with different teams;
  • Adaptability and willingness to learn new technologies and methodologies in a fast-paced, dynamic environment.

What we offer

  • The possibility to work partly remote;
  • A good salary appropriate to your knowledge and experience;
  • 28 vacation days based on fulltime employment;
  • Travel allowance;
  • Pleasant and informal working atmosphere;
  • Plenty of individual learning and development opportunities;
  • Home working allowance and flexible workhours;
  • Attractive staff discount on bikes and bikes accessories and bike lease arrangement.

Are you excited and do you see yourself at Accell? Then apply via the button below. For questions about the procedure, please contact our Recruiter Willemijn Meewis at


Industrieweg 4
8444 AR Heerenveen
The Netherlands

Accell GROUP

Overschiestraat 65
1062 XD Amsterdam
The Netherlands

Accell GROUP

Wilmersdorf 37
7300 AA Apeldoorn
The Netherlands