External Communications Expert

About the position
As our External Communications Manager, you will play a key role in developing and executing our external communication strategy within our organization. You will be responsible for managing our external communications efforts, including media relations, public relations, Public Affairs, stakeholder management and crisis communications. Your primary objective will be to enhance our company's reputation, build brand awareness, and foster positive relationships with external stakeholders.

You will in this role report to the Chief Corporate Communications Officer and will be an integral part of the Global Communication team at Accell Group. This is a full-time position and you are expected to travel occasionally to our sites in Europe.

Your responsibilities

  • Serve as the primary point of contact for media inquiries and external public stakeholders;
  • Proactively pitch stories and secure positive media and external coverage to promote our brand and enhance our visibility in the market;
  • Develop a proactive stakeholder dialogue process on relevant issues;
  • In the event of a crisis or , you will be responsible for managing our response and mitigating reputational risk. This may involve drafting crisis communication plans, coordinating responses with senior leadership, and liaising with external stakeholders to address concerns;
  • Monitor media coverage and industry trends, providing insights and recommendations to senior leadership;
  • Oversee the development and create journalistic content for digital channels, including our website, social media platforms, blogs and external email newsletters;
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistency in messaging and branding;
  • Monitor and analyze communication metrics to measure the impact of external communication initiatives.

We believe Cycling moves the world forward!
Accell Group focuses on developing, producing, and marketing bicycles, parts and accessories in the middle and upper segment of the market. Cycling incredibly popular and the e-bike is rapidly conquering the world. Accell is growing and there is room to develop, so we want to invest even more in our people. Accell is market leader in Europe with well-known brands such as Batavus, KOGA, Sparta, Haibike, Winora, Raleigh, lapierre, Ghost and Van Nicholas. XLC is our brand for bicycle parts and accessories.
We believe that people have the power to change the world. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of knowhow and craftmanship.

What do you bring
You are a pragmatic, strategic thinker, who is dedicated to making a significant impact through creative execution. You have exceptional interpersonal and communications skills and an ability to create a high level of engagement and enthusiasm. You have a strong attention to details and tactical execution skills. To foster a positive and transparent work environment is important to you. You thrive in a dynamic, multicultural and international setting, possessing a deep understanding of organizational dynamics. In addition, we would like to see the following in your profile;

  • HBO or University degree in Communications, Journalism or another relevant area (e.g. Economics, Business);
  • A substantial track record of achievement in an external communications role;
  • Demonstrated expertise in specifically media relations, crisis communication, and stakeholder engagement;
  • Extensive experience of advising and influencing senior stakeholders and working in a matrix environment;
  • Proven ability to partner and collaborate as a trusted advisor to senior leadership and others at all levels within the organization, including department heads and factory directors, employees and external stakeholders;
  • Ability to work collaboratively in a fast-paced environment, managing multiple priorities with poise and professionalism;
  • Excellent oral and written proficiency in Dutch and English.

What we offer

  • Your place of employment will be in Heerenveen, Amersfoort or Amsterdam. It is also possible to work partly remote;
  • A good salary appropriate to your knowledge and experience;
  • 28 vacation days based on fulltime employment;
  • Travel allowance;
  • Pleasant and informal working atmosphere;
  • Plenty of individual learning and development opportunities;
  • Home working allowance and flexible workhours;
  • Attractive staff discount on bikes and bikes accessories and bike lease arrangement.

Are you curious and would you like to know more about this job or do you have any questions about the recruitment process, please contact Willemijn (Corporate Recruiter) You can apply via the button below.




Industrieweg 4
8444 AR Heerenveen
The Netherlands

Accell GROUP

Overschiestraat 65
1062 XD Amsterdam
The Netherlands

Accell GROUP

Wilmersdorf 37
7300 AA Apeldoorn
The Netherlands