Internal Communications Expert

About the position
As our Internal Communications Expert, you will play a key role in shaping the internal communication landscape within our organization. You will be responsible for developing and executing our internal communications strategy, ensuring that our employees are informed, engaged, and aligned with our company's mission, vision, and values. Working closely with colleagues in the broader Communications team, you will develop, create and produce compelling content for diverse channels, such as newsletters, intranet portals, emails, magazine, podcast, visual thinking, presentations. Additionally, you will be driving digital initiatives such as tools and platforms to optimize communication effectiveness.

You will in this role report to the Chief Corporate Communications Officer and will be an integral part of the Global Communication team at Accell Group. This is a full-time position and you are expected to travel occasionally to our sites in Europe.

Your responsibilities 

  • Develop and implement a comprehensive internal communications strategy that is aligned with the overall company communications strategy and objectives. This includes identifying key messages, channels, and create content and actions to effectively reach and engage our employees;
  • Develop and implement Employer Branding approach;
  • Ensure that all communication materials creative and clear, concise, and consistent with our brand identity;
  • Serve as a partner in advice and execution Provide strategic and tactical counsel and support to help department heads and factory management effectively communicate with their teams and drive alignment with company objectives;
  • Serve as a liaison between different departments to facilitate communication and alignment on company-wide initiatives;
  • Stay informed about industry trends and best practices in internal communications, incorporating new ideas and approaches into our strategy;
  • Oversee reputation management and handle potential issues as they arise;
  • Oversee the use of digital tools and platforms to optimize communication effectiveness;
  • Monitor and analyze communication metrics to measure the impact of internal communication initiatives.

We believe Cycling moves the world forward!
Accell Group focuses on developing, producing and marketing bicycles, parts and accessories in the middle and upper segment of the market. Cycling incredibly popular and the e-bike is rapidly conquering the world. Accell is growing and there is room to develop, so we want to invest even more in our people. Accell is market leader in Europe with well-known brands such as Batavus, KOGA, Sparta, Haibike, Winora, Raleigh, lapierre, Ghost and Van Nicholas. XLC is our brand for bicycle parts and accessories.
We believe that people have the power to change the world. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of knowhow and craftmanship.

What do you bring
You are a pragmatic strategic thinker who is dedicated to making a significant impact through execution. You have exceptional interpersonal and communications skills and an ability to create a high level of engagement and enthusiasm. To foster a positive and transparent work environment is important to you. You thrive in a multicultural and international setting, possessing a deep understanding of organizational dynamics. In addition, we would like to see the following reflected in your profile;

  • HBO or University degree in Communications, Journalism or another relevant area (e.g. Economics, Business);
  • A substantial track record of achievement in an internal communications role;
    • Extensive knowledge on methods to influence and sustain culture change and the way in which communication and colleague engagement supports this;
    • Proven ability to partner and collaborate with others at all levels within the organization, including senior leaders, employees and external stakeholders;
    • Extensive experience of advising and influencing senior stakeholders and working in a matrix environment;
    • Extensive understanding of integrated communication and experience in the conception and implementation of content creation, internal communication campaigns and measures;
    • Excellent oral and written proficiency in Dutch and English.

    What we offer

    • Your place of employment will be in Heerenveen, Amersfoort or Amsterdam. It is also possible to work partly remote;
    • A good salary appropriate to your knowledge and experience;
    • 28 vacation days based on fulltime employment;
    • Travel allowance;
    • Pleasant and informal working atmosphere;
    • Plenty of individual learning and development opportunities;
    • Home working allowance and flexible workhours;
    • Attractive staff discount on bikes and bikes accessories and bike lease arrangement.

    Are you curious and would you like to know more about this job or do you have any questions about the recruitment process, please contact Willemijn (Corporate Recruiter) You can apply via the button below.









    Industrieweg 4
    8444 AR Heerenveen
    The Netherlands

    Accell GROUP

    Overschiestraat 65
    1062 XD Amsterdam
    The Netherlands

    Accell GROUP

    Wilmersdorf 37
    7300 AA Apeldoorn
    The Netherlands