Key Account Manager
At Accell, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in:
Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through.
One Team: We value transparent feedback, respect everyone’s input, and celebrate success together.
Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile.
Key Account Manager Location: Accell offices, Sweden (Hybrid) Work model: Hybrid Employment type: Full-time Languages: Fluent Swedish and English required At Accell Group, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in: Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through. One Team: We value transparent feedback, respect everyone’s input, and celebrate success together. Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. Do you excel at building strong commercial partnerships and driving sustainable business growth? We are seeking an experienced and commercially driven Key Account Manager to strengthen and grow our strategic customer relationships in Sweden. This is an opportunity to play a key role in developing national accounts, executing commercial strategies, and contributing directly to the continued growth of Accell Group. What’s the job all about? With the continued growth and development of Accell Group in the Nordic market, the position of Key Account Manager is an important commercial role within our Sales organization. This role is responsible for managing strategic national accounts, developing long-term customer partnerships, and delivering sustainable sales growth across multiple product categories. You will work closely with both external customers and internal stakeholders to ensure commercial plans are successfully executed while maintaining a strong customer experience. The role combines strategic account management with hands-on coordination across multiple business functions. The ideal candidate is commercially minded, relationship-oriented, and comfortable operating in a dynamic and fast-paced environment. What will your day-to-day responsibilities involve? • Develop and execute Joint Business Plans (JBP) with key national accounts, including sales targets, marketing investments, and performance scorecards. • Lead annual negotiations regarding trade terms, rebates, returns, and promotional agreements. • Build long-term strategic partnerships that support profitable and sustainable business growth. • Maintain strong relationships with buying, marketing, and operational stakeholders within key accounts. • Act as the primary commercial contact for customers, ensuring alignment between customer needs and Accell Group strategy. • Translate customer feedback into actionable initiatives that improve service levels and commercial execution. • Coordinate closely with Trade Marketing, Logistics, IT, Supply Chain, Customer Service, and Finance teams to ensure successful execution of commercial plans. • Oversee the delivery of key commercial initiatives such as product launches, campaigns, promotions, and IT integrations. • Support the implementation and execution of omnichannel activities and customer campaigns. • Monitor account performance against KPIs including sales, margins, ROI, inventory turnover, and trade terms. • Analyze customer and market data to identify trends, risks, and business opportunities, and recommend corrective actions where needed. • Provide regular account performance updates and commercial insights to Sales leadership. • Identify opportunities to expand business within existing key accounts through category growth, assortment development, and merchandising initiatives. • Represent Accell Group during customer meetings, business reviews, and industry events in alignment with local leadership. • Ensure brand guidelines and commercial identity standards are consistently implemented both in-store and online. Who are we looking for? • We’re looking for a commercially driven and hands-on sales professional who enjoys building partnerships and delivering results in a fast-moving environment. You are proactive, customer-focused, and able to manage multiple stakeholders effectively. • Master’s degree, Bachelor’s degree (HBO), or equivalent professional experience in Business, Sales, Commercial Management, or a related field. • At least 5 years of experience in Key Account Management, Account Management, or commercial sales roles. • Strong experience managing strategic customer relationships and national accounts. • Demonstrated ability to develop business plans and deliver against commercial targets. • Strong communication, negotiation, and presentation skills. • Experience coordinating with multiple internal stakeholders across commercial and operational functions. • Good understanding of CRM systems, IT tools, and online sales environments. • Strong analytical and problem-solving skills with the ability to maintain a broad commercial overview. • Results-driven mindset with a proactive and ownership-oriented approach. • Flexible and comfortable working in a dynamic commercial environment with regular travel requirements. • Team-oriented mindset aligned with Accell Group’s “Riding together to win” culture. • Fluent Swedish and English language skills, both written and spoken. • Experience within bike/bicycle products, sporting goods, consumer goods, retail, or related industries is considered an advantage. What will be the benefits if you join us? At Accell, we aim to support our employees both professionally and personally . Our benefits package is designed to meet local standards and may vary depending on your role, responsibilities, and country of employment . Specific details will be provided during the recruitment process . Ready to join a team that’s passionate about the future of cycling? Apply today and help shape the commercial success of Accell Group in Sweden About Us Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories. At Accell Group, we believe in creating innovative solutions to meet the evolving needs of our customers. As a leading player in e-bikes and one of the largest providers of bicycle parts and accessories, our commitment to quality and customer focus is reflected in everything we do. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our international team works together to deliver high-quality products and services to customers worldwide. At Accell Group, our culture is built on teamwork, ownership, and continuous improvement — offering rewarding opportunities for people who want to make an impact. Based on the provided Accell Group JD template and hiring intake structure
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About Us
Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories.
At Accell Group, we believe in creating innovative solutions to meet the ever-evolving needs of our valued customers. As a leading player in the e-bikes and the second-largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do.
We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 3,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide.
At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.